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Groupon. LivingSocial. Gilt Groupe. There are few advertising options that garner as much praise and poison at the daily deal provider. They’re heralded as traffic generators in one breath, and small business destroyers in the next. What is their attraction? The most obvious benefit to the daily deal is traffic generation. Overall, almost 80 percent of daily deal traffic comes … Read More
Complaints – Average Businesses Ignore Them. Exceptional Businesses Don’t
Customer reviews can make or break a business, especially when shared online on a public forum like Yelp, Tripadvisor , Twitter, or even Facebook. Almost 8 in 10 online Americans between the ages 18 and 64 agree that online reviews influence their purchase decision. This all sounds exciting until your business gets negative press.
Restaurant Expense Cuts That Cost You Customers
$1.8 billion. That’s the typical sales for the entire restaurant industry on any given day in 2013. That sounds like a lot of money doesn’t it. But as a restaurant owner or manager, you know the truth – restaurants are high-expense businesses. Full-service restaurants typically pull in margins of only 2-5 percent. According to the 2010 Operations Report by the … Read More
If You Build It, They Will Come…If They Can Find You.
The key to a successful business is the ability to be found by your potential customers. There are two critical locations for which they search: the location where they can transact business, and the location where they can find out more information about your business and your solutions. Investing to ensure your business found can open doors to increased revenues, … Read More
Crowdfunding – Power To The People, Money To The Business.
There is a new funding source on the block, and it’s the talk of the financial town – crowdfunding. Crowdfunding allows a wider group of individuals the opportunity to invest in business concepts.
Outsource Development To The Crowd In The Cloud.
Running a small business is expensive and a lot of work. You need to develop new products; you need to resolve customer complaints; you need to optimize pricing to hit your revenue targets; you need to have experts on staff to handle certain areas of the business, and you need money to keep it all going. There is a way … Read More
Five Expense Management Strategies to Help Manage Cash Flow.
Last week we discussed the first part of this equation, how to make money, or more specifically, how to bring in the money faster. Now let’s take a look at the other side of the equation – expenses, or more specifically, how to pull out money more slowly.
Four Strategies To Improve Incoming Cash Flow.
Cash. It’s the blood in your business’ veins. It’s what keeps your company going. You need to take in some money, and you need to put out some money in order to run a successful business. Now there are a lot of complicated explanations of cash flow management, but we’re going to simplify it for you: You need to take … Read More
What Good Is Money After Superstorm Sandy?
A special note from the Vice President of Wellen Capital, Steven O’Connor. The biggest challenge caused by Superstorm Sandy on the east coast is a lack of access. You can’t travel damaged streets. You can’t withdraw funds from non-functioning ATMs. You can’t get electricity due to downed power lines. Can money help this isolation? Money for your business doesn’t help … Read More
Are Merchant Cash Advances Your “Last Resort” Funding? We think not.
In the recent past, the words “merchant cash advance” conjured up images of desperate business owners, shifty salesmen and expensive money. Many see a business advance as a “last resort” funding option after all others, business loans, lines-of-credit, credit cards, borrowing from friends and family, have been exhausted. But the truth is that the merchant cash advance industry is a … Read More