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Local SEO is a must for virtually all small businesses. While pretty similar to ‘regular’ SEO practices, targeting a local audience allows businesses to promote their products and services to customers in a specific area, in real time. Because connecting with the community is so vital for small business success, Google has developed a way for small businesses to stand … Read More
Three Things Every Business Owner should Know about Digital Marketing
Much has been written about how small business can leverage digital tools and channels to communicate with customers and introduce the world to their brand. This short blog post isn’t meant to be a comprehensive study in digital, but can point out three critical items no business should ignore. Be Found Easily Content is King … Read More
5 Reasons Why Most Small Businesses Fail
The Bureau of Labor Statistics indicates that 20.6 percent of businesses fail by year two, 30.7 percent by year three, 38.1 percent by year four, and 43.7 percent by year five. Pride can often cause emotional decisions that can be detrimental to the company’s success. But it is more than just pride that causes a small business to fail. Entrepreneurs … Read More
How to Make Current Employees Brand Advocates
A business’s best untapped resource for its brand is its own employees. They make up the faces that customers associate with a brand, whether negatively or positively. So, businesses should put their employees at the forefront of satisfaction efforts so they will want to become brand advocates. Build Brand Loyalty Building brand loyalty among employees isn’t an easy task and … Read More
Restaurant traffic remains stagnant. What can you do?
Strong consumer confidence isn’t trickling into the restaurant industry yet. What’s working? And how can you take advantage?
Marketing Isn’t Easy. Here Are Five Simple Tips to Grow Your Business.
The world of small business marketing is a constantly changing environment, and hiring an expert in the field might be the best option to grow your small business. Star of the popular TV show Shark Tank offers his expertise on this and other aspects of small business marketing.
New Survey Finds that More Than Half of Small Businesses Still Don’t Have a Website
It’s 2016, and still nearly half of the small business owners do not have a website for their business. Now maybe the time to support business growth by expanding customer reach with an online marketing program.
2016 Outlook: Marketing Trends and How to Apply Them to Your Small Business
The turn of a new year is a great opportunity for small business owners to reevaluate their marketing efforts and adapt them to changing trends, and 2016 will bring many new online technologies for small business marketers to optimize for business growth.
Personal and Business Branding In Your Marketing Strategy
Business branding can be a time-consuming process, but using your time effectively can help build customer trust and boost revenue for your small business. Building up the authority of your small business gives you a reputation that can turn directly into sales.
Small Business Hiring is on the Rise
The number of small businesses hiring full-time employees lines up with previously estimated predictions, and the results are promising. If your small business is looking to expand, the time to act is now.
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