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Business branding can be a time-consuming process, but using your time effectively can help build customer trust and boost revenue for your small business. Building up the authority of your small business gives you a reputation that can turn directly into sales.
What Your Restaurant Needs to Know About Patent Assertion Entities
Patent Assertion Entities, sometimes referred to as “patent trolls,” extort restaurants and other small businesses with patent lawsuits that pose a huge financial burden. Understanding your restaurant’s exposure to patent abuse is important for protecting your business’s growth.
Restaurant Sales Following Earlier Predictions, and the Results are Promising
Restaurant sales are on the rise, and it’s time for your restaurant to embrace this trend immediately. The economy cannot do this on its own, though, and there are things you, as a restaurant owner, can do to continually boost sales. However, new business models require funding, and a capital advance could be the solution you need.
Scale Small Business Marketing Productivity for Better Business Flow
Complex marketing strategies are becoming a thing of the past. Simplify your strategies to disseminate information faster, increase your small business’s productivity, and boost your online presence to continue to succeed in 2015.
How Will the 2015 Minimum Wage Increases Affect Your Restaurant?
2015 brings minimum wage hikes for a number of states, with more states to follow in the coming years. It may seem the only way to cope with this hike in labor costs is to raise the price of menu items and downsize your number of employees. These are not your only options to deal with this short-term hurdle.
New FDA Menu Labeling Requirements: What You Need To Know For 2015
The Food and Drug Administration has implemented new regulations regarding menu labeling of the calorie count of food items. With the growing popularity of healthier food options in the United States, what is your restaurant doing to stay competitive in the market?
Your Restaurant and Search Engine Optimization
Web presence is essential in today’s online marketing and search engine optimization directly links potential customers to your business. Restaurant owners should invest in local search engine optimization in order to target a relevant audience in your area.
Your Restaurant’s Online Reputation in the Age of the Internet
Fraudulent online reviews of restaurants are becoming even more widespread with the growing popularity of social websites. Paying for positive reviews may seem like a good strategy to manage your online reputation, but here’s why you should resist that temptation.
Profit Margins for Restaurants Growing: Will this Increase Continue?
Since 2008, profit margins in restaurants have grown consistently, but this increase is never guaranteed. With food and labor costs on the rise, how can you prevent your margins from eroding without losing your customer base?
Your Restaurant and Mobile Marketing: A New Age of Customer Engagement
The instantaneous nature of texting and the average person’s need to be attached to a mobile device makes mobile marketing a viable option to increase traffic in your restaurant, drive up revenues, and find new customers while keeping old ones.