Local SEO is a must for virtually all small businesses. While pretty similar to ‘regular’ SEO practices, targeting a local audience allows businesses to promote their products and services to customers in a specific area, in real time. Because connecting with the community is so vital for small business success, Google has developed a way for small businesses to stand … Read More
Three Things Every Business Owner should Know about Digital Marketing
Much has been written about how small business can leverage digital tools and channels to communicate with customers and introduce the world to their brand. This short blog post isn’t meant to be a comprehensive study in digital, but can point out three critical items no business should ignore. Be Found Easily Content is King … Read More
How a subscription model could benefit your business
Consumer buying habits have long been trending towards convenient shopping experiences, and have driven the subscription market forward dramatically in the past few years. You only have to look at companies like Dollar Shave Club to see just how popular and profitable a subscription model could be for your business. Dollar Shave Club, a subscription service offering cheap shaving razors … Read More
6 Amazing Restaurant Trends to Look for in the Future
Restaurants come and go, but some restaurants set trends that provide a roadmap for success.
Closing the books on 2016
Many trends are poised to affect small businesses in 2017. We highlight a few in our year-end message.
Restaurant traffic remains stagnant. What can you do?
Strong consumer confidence isn’t trickling into the restaurant industry yet. What’s working? And how can you take advantage?
Marketing Isn’t Easy. Here Are Five Simple Tips to Grow Your Business.
The world of small business marketing is a constantly changing environment, and hiring an expert in the field might be the best option to grow your small business. Star of the popular TV show Shark Tank offers his expertise on this and other aspects of small business marketing.
New Survey Finds that More Than Half of Small Businesses Still Don’t Have a Website
It’s 2016, and still nearly half of the small business owners do not have a website for their business. Now maybe the time to support business growth by expanding customer reach with an online marketing program.
2016 Outlook: Marketing Trends and How to Apply Them to Your Small Business
The turn of a new year is a great opportunity for small business owners to reevaluate their marketing efforts and adapt them to changing trends, and 2016 will bring many new online technologies for small business marketers to optimize for business growth.
A New Financing Option: Restaurant Crowdfunding
Crowdfunding as a form of financing for restaurants is certainly not a new concept. Many restaurants now offer food and beverage as a form of repayment on investment, which, if done correctly, can provide your restaurant with the necessary capital without giving up any equity.