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If you ask about bitcoin and digital currency, you might be met with a confused look. It may be because the currency is digital and doesn’t exist in a form you can hold in your hand. Or, some of the confusion may exist simply because it’s a new way to look at currency. Bitcoin is only one of several digital … Read More
How to Make Current Employees Brand Advocates
A business’s best untapped resource for its brand is its own employees. They make up the faces that customers associate with a brand, whether negatively or positively. So, businesses should put their employees at the forefront of satisfaction efforts so they will want to become brand advocates. Build Brand Loyalty Building brand loyalty among employees isn’t an easy task and … Read More
Small Yet Responsible – Corporate Social Responsibility in Small Business
One of the ways you can demonstrate corporate social responsibility (CSR) as an established small business owner is to utilize a business loan in a way that benefits your community. For example, if you are in the foodservice business and receive funding for your restaurant, it is fine to share with your lender that you are using the loan in … Read More