The turn of a new year is a great opportunity for small business owners to reevaluate their marketing efforts and adapt them to changing trends, and 2016 will bring many new online technologies for small business marketers to optimize for business growth.It’s that time of year again! For all small business owners, the beginning of a new year is a great time to reevaluate your business ventures, make sure all of your books are in order, and to adjust or create your marketing plan to adapt to the dynamic online marketing environment. Online marketing evolves quickly, and it is crucial to your small business’s success to make sure that you stay up to date on the latest trends, technologies, and software.

• Video ads will continue to dominate the online marketing world in 2016. Google now includes video content in its search engine algorithm, which is great news for video marketers.
• Mobile apps will take over mobile websites. Since Google began using app indexing, which reads consumers’ app content and includes the information in the mobile search results, business owners have increasingly used apps for their streamlined use for consumers.
• Mobile will just keep getting bigger. We have already seen mobile Internet traffic surpass desktop usage in 2015, according to Google, and this growth will continue through 2016.
• New optimization strategies will emerge in 2016. Search engine optimization and pay per click advertising are no longer sufficient marketing tactics. Small business owners are turning to virtual assistant technology optimization, such as Siri and Cortana, to make sure their business details can be found easily.

The emergence of new technologies makes the personalization capabilities of online marketing much easier; for example, small business owners can now send out fully personalized emails to consumers without needing large-scale, impersonal email blast campaigns. Expansive reach of information means that good old-fashioned content needs to still be your primary concern in 2016. Virtually everything you do online is considered content marketing if its goal is to provide information to consumers about your product or service.

Capitalizing on these trends, however, will cost time and money. If you think your small business is ready to implement new or updated marketing tactics to keep up with the 2016 trends and to respond to customers’ expectations, a capital advance from Wellen may be an ideal financing option for you. Capital advances give your small business an influx of capital that can be spent at your discretion, like funding new marketing ventures. Straightforward payback policies and a trusted business partner who wants to watch your small business succeed are part of our package.